Who is MY SMSF(MySMSF) and Who We Are (Not mysmsf.com.au) A message from the original MY SMSF team — Australia’s trusted SMSF service provider for over 14 years. Introduction: Protecting Our Brand and Your Trust At MY SMSF, we have proudly helped Australians take control of their retirement savings through transparent, affordable, and compliant Self-Managed […]
Who is MY SMSF(MySMSF) and Who We Are (Not mysmsf.com.au)
A message from the original MY SMSF team — Australia’s trusted SMSF service provider for over 14 years.
Introduction: Protecting Our Brand and Your Trust
At MY SMSF, we have proudly helped Australians take control of their retirement savings through transparent, affordable, and compliant Self-Managed Super Fund (SMSF) services for more than 15 years. Our business is built on trust, integrity, and a deep understanding of the superannuation, crypto, property, and tax landscape.
Recently, we’ve become aware of another website using a confusingly similar domain name: mysmsf.com.au.
We want to set the record straight for your protection and ours.
Who We Are
MY SMSF® is a registered trademark and a trusted name in SMSF administration. We are:
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An Australian-owned company, operating continuously since 2010
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The official operator of MY SMSF Pty Ltd, registered with ASIC and a valid ABN under our ownership
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Experts in SMSF tax, audit, and compliance
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The first SMSF administrator in Australia to support crypto assets
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Specialists in property, gold, and digital assets held in super
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A fixed-fee service provider starting from $1,100 p.a.
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Operating under the official domain:
👉 www.mysmsfproperty.com.au
Our clients include doctors, lawyers, tech professionals, and small business owners people who value personalised advice, control, and real asset ownership through their SMSF.
🚫 Who We Are NOT
We are not affiliated with or in any way connected to the website operating under the domain:
🔻 mysmsf.com.au
We strongly urge prospective clients and industry professionals to verify the identity and credentials of any service provider before engaging them particularly where their branding is confusingly similar to ours.
Why This Matters — Consumer Protection & the Law
Using a similar name or domain to impersonate or mislead consumers is a serious breach of Australian Consumer Law (ACL), specifically:
Section 18 of the Competition and Consumer Act 2010 —
“A person must not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead or deceive.”
Further, passing off and trademark infringement occur when a business uses another’s branding to take advantage of its reputation. MY SMSF® is a registered trademark (TM No. 1865433), and we are actively pursuing remedies to protect our clients and our brand.
How to Know You’re Dealing with the Real MY SMSF
Here’s how you can identify the legitimate MY SMSF team:
| ✅ Feature | ✔️ MY SMSF Property (Real) | ❌ mysmsf.com.au (Rogue) |
|---|---|---|
| Trademark | MY SMSF® (registered) | No trademark ownership |
| Domain | mysmsfproperty.com.au | mysmsf.com.au |
| Years in business | 14+ years | Unknown |
| Registered company | MY SMSF Pty Ltd (ABN registered) | Unknown or unrelated entity |
| Service offerings | Crypto, property, tax & audit | Unverified |
| Client testimonials | Verified reviews from real clients | Unknown or unavailable |
| Fee transparency | Fixed fees from $1,100 | Not clear |
Your Next Step: Stay Safe, Stay Informed
If you are unsure whether you’re speaking with the real MY SMSF team:
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Email us: [email protected]
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Visit: www.mysmsfproperty.com.au
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Call us: 1300 545 516
We are here to help you navigate your SMSF journey with confidence and transparency—and with the peace of mind that comes from working with a registered and recognised brand.
Disclaimer
This article is intended for informational purposes only. MY SMSF is a registered trademark owned by Robbie Joseph our founder, trading as MY SMSF(MySMSF) and My SMSF Pty Ltd is licensed to use our trade mark. Any unauthorised use of this mark may result in legal action for trademark infringement and misleading conduct under Australian Consumer Law.
